The Fall Festival is the largest event hosted on a year to year bases thanks to the West Side’s Nut Club. In two years the Nut Club will produce the 100th Fall Festival. This is a momentous historical event for the larger Evansville community, the Nut Club and the West Side. Due to the significance of this event it would be a wonderful opportunity to produce a short documentary celebrating the history of the largest street fair in the USA.
The story would be broken into three parts. The first section would cover the history of the event. Beginning at its roots in 1921 and tracking through the World War II years (when the festival was temporarily suspended) up to current day.
The second section would address the greatest benefit of the Fall Festival, which is the money it raises for non-profits through out Evansville. This is a great asset to the community and impacts thousands of lives.
The third section would cover the Nut Club, why it exists and how the club is impacting the Evansville community.
Visually the photographer is wearing a satchel and riding her bike through downtown to get to the building she wants to take pictures from. Once arriving she jumps off of her bike and begins to climb stairs to race to the top. As time passes, the pace increases for each character along with the musical score. Her story concludes with taking pictures from the top of one of the tallest buildings downtown.
The runner starts out from his house on First street and begins his run starting his watch. We see cobble stone streets and nice houses. Eventually he's running across one of the pedestrian bridges that crosses the Lloyd. His pace quickens as time passes. His story concludes at the river front as the sun sets. He's covered in sweat, out of breath, but content with his time looking out over the river taking in the view of the end of another day.
The lead singer is pacing back and forth in the green room nervous before taking the stage. His guitarist is in the background tuning his guitar. As the story progresses we see he and his band members standing back stage pumping each other up in anticipation. His story concludes as he takes the stage in front of a packed room
All three stories will intercut with each other in the edit. The pacing will be key as the climax approaches and resolves. Intercuting three different stories helps add a variety of visual elements and keeps people engaged in the story. It keeps them guessing at what will happen next.
I'm proposing a very minimalistic script for this commercial. I want the visuals and music to drive the narrative. I also want these two elements to evoke an emotional response in people that live in Evansville. They are our target audience. Seeing beautiful imagery of the city they live in will help people feel a sense of pride associated with the city. In turn they can feel the same way wearing Made in Evansville apparel.
The voiceover will take place at the conclusion of the commercial. It reads: Made in Evansville, celebrating the city we share.
The final image will be an aerial shot of the sun setting over the Ohio River. As the voice over concludes the MiE URL will dissolve up. This will point people to where they can purchase awesome t-shirts.
Here's an example of a project I directed last year for Proper Coffee. This will give you a sense of my story telling style as a director.